[Case study]

Ultra Modula

A shared 3D foundation developed from commercial representation into interactive tools for configuring, exploring and managing the project.

Status
Narrative prototype — final media in preparation
VenKa scope
Creative direction, 3D creation, experience, interface and interactive development
Collaboration
System architecture, backend and deployment partly delivered with an external specialist collaborator
Explore the journey
3D animation — product assembly
[Foundation]01

Product modeling

The project begins with the digital construction of the planter and its components. Each element is prepared as a reusable asset, detailed enough for imagery and structured to support later interactive uses.

Role

Modeling, materials, component organization and asset preparation.

Outcome

A coherent 3D model ready to be adapted across multiple formats.

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Placeholder — progressive module assembly
[System]02

A modular range

The elements combine into several configurations. 3D makes it possible to validate proportions, compare assemblies and explain the logic of the system before placing it in context.

Role

Module variations and composition of complete arrangements.

Outcome

A visual library able to represent multiple solutions.

Genève · contexte urbain
Temporary preview — existing Ultra Modula visual
[Communication]03

Commercial visuals

The products are integrated into urban environments so their use, scale and presence can be understood immediately. These images become presentation material for client conversations.

Role

Visual direction, environments, integration, lighting and rendering.

Outcome

Commercial imagery that gives the product a tangible context.

Temporary preview — current configurator capture
[Reuse]04

3D configurator

The models created for communication become the building blocks of a configurator. Users can assemble an installation, select modules and review the result in a real-time 3D experience.

Role

Experience design, interface, 3D integration and frontend development.

Outcome

A configuration tool built from assets that already exist.

Ultra Modula · Workspace
Placeholder — viewer and platform sequences
[Business tool]05

Viewer & project management

The element viewer and management features extend the configurator. Configurations can be organized, reviewed and connected to a broader project workflow.

Role

Product and frontend experience design, with external contribution to selected architecture, backend and deployment topics.

Outcome

An application foundation able to support the project beyond presentation.

Temporary preview — Geneva Map
[Spatial scale]06

Geneva Map

The project ultimately expands to the scale of the city. Geneva Map explores the spatial representation of installations and opens the way to a geographic, interactive and evolving reading of project data.

Role

Spatial experience design, 3D creation and interactive development.

Outcome

A 3D mapping application that will receive its own dedicated case study.

[Prototype]

A foundation ready for final media

This first version validates the pacing, transitions and responsive behavior. Each placeholder can later be replaced by video, an image sequence or an application capture without rebuilding the page.

Copy, credits and outcomes will be refined alongside the final media before publication.

Back to work